Javelin Vodka
Can a spirit brand help support a nation?
The Ask
Create a Vodka dedicated to helping the people of Ukraine.
The Idea:
Make a product focused on peace, not war.
The Execution:
Packaging, in-store POS, digital, website and social media all featuring the symbol of peace, a dove.
The Results:
Over $50,000 in donations, media mentions on USA Today,
Bloomberg, Inside Hook and more.
Exceptionally smooth vodka
made for the sole purpose of supporting the people of Ukraine.
See more work
Harken
/ International Chardonnay Day
Intercept Wines
/ Fumble
