harken chardonnay
It’s all about “liquid to lips." Here’s how to do it.
The Ask
Develop a national sampling moment for chardonnay where none existed.
The Idea:
Use National Chardonnay Day to get people to try unforgettably delicious Harken Chardonnay.
The Execution:
On-Premise sampling, EATER partnership activation, social media.
The Results:
50,000 samples across 6 target markets resulting in brand lift across the board.
The Ask
Develop a national sampling moment for chardonnay where none existed.
The Idea:
Use National Chardonnay day to get people to try unforgettably delicious Harken Chardonnay.
The Execution:
On-Premise sampling, EATER partnership activation, social media
The Results:
50,000 samples across 6 target markets resulting in brand lift across the board. Bloomberg, Inside Hook and more.
Savor the good stuff.
See more work
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